When I founded La Dolce Vita Retreats in 2007, I sought to break the mold of what I saw as the self-care deficit among women, particularly women of the boomer generation. As women, we are the nurturers – the caretakers for our children, our spouses, and often nowadays, our parents. In addition, our generation is the first in which so many women have successful careers which allow them to contribute significantly to the family coffers, sometimes even exceeding the contributions of our spouses.
In addition to being the nurturers/caretakers we are also the marathon drivers for sports, medical and dental activities; the records/data keepers, homework tutors, cooks, cheer leaders; confidants, advisors, advocates; lovers, best friends; mentors and role models.
So, who nurtures us? When do we have time to stop and take time for ourselves? How do we re-charge so that we don’t run out of “juice”? And why in the world do we feel guilty about even thinking about taking a week just to focus on ourselves, doting on no one else but ourselves?
I learned a long time ago that one must make the time to do things one wants to do. No one is going to do it for you. As Carl Sandburg said, “Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you.”
So, initially, the mold I wanted to break was the notion that women cannot reserve a week a year to indulge in activities of nurturing and personal growth. Nonsense! 1 week out of 52 should be a ritual of annual health maintenance. Guilt-free!
But what I have discovered over the last two years has profoundly shocked me. And, it has nothing to do with the economy. This mind-set has been prevalent since childhood. As accomplished as this group is, there still exists a double standard and I believe we impose it upon ourselves.
Therefore, it’s a much bigger mold that I now seek to break. It is based on the concept of self value, self regard, self-worth.
Clearly, La Dolce Vita Retreats is not for everyone, just as Neiman-Marcus, Cartier, Mercedes and so forth have a distinct clientele. Our ideal client is a woman between the ages of 45-65, affluent, well traveled, educated and often an executive or professional. So why is it that so many of these women are reluctant to invest in themselves? That is the mystery!
After hearing many of these women state that they “could never spend that kind of money on themselves“, I started to dig deeper and learned that the bottom line is that they value themselves in a far different light than they value their spouses and offspring. They do not feel deserving. Sadly, that line of “I deserve it” isn’t nearly as prevalent as one would like to think.
Curiously I learned this same group has some interesting habits. Here are some responses to four very simple questions:
1. When shopping for a gift for their spouse, they are indulgent seeking only the best. When shopping for themselves, they instinctively seek out the sale rack first.
2. When traveling with their spouses, they enjoy fine hotels and expensive restaurants. No guilt. When traveling with their girlfriends, they look for bargain vacations, stay at places they would never consider if traveling with their husbands, and often still feel guilty about the expenditure.
3. If cooking for the spouse or family, there is a conscious attempt at visual presentation – arrangement or a garnish, for example. When preparing a meal for themselves, a garnish is not even a consideration. Afterall, it’s “just me.” Same goes for linen napkins versus paper towels.
4. If the steak is burned, the cookie broken, the egg yolks over cooked, which one does she take? Unanimously, she takes the burned, broken or over-cooked one.
These are just random questions but I think they reflect a much bigger issue.
The mold I seek to break with La Dolce Vita Retreats is one of discomfort women feel in honoring themselves. As far as we know, we have one life on this earth. We need to live it passionately and with purpose. We need to value ourselves in the same light that we value our spouses, family and friends, no more and certainly no less.
So ladies, take the time to nurture yourself on a regular basis and feel deserving of investing in yourself. With all of the important roles you play, your health and well-being is critical to the well-being of your family.
Let’s break the archaic mold that we impose on ourselves.
Blessings,
Janice